EXPERIENCES
& then we decked the Poconos
A TIME TO REMEMBER
THE WEEKEND
Cabin. Winery. Slopes.
It all started with a form
8 people said yes
As a solo traveler, I craved the experience that came with traveling as a group. I had also been living in NYC for 9 years, and had a relentless desire to visit the Poconos, which was only an hour or so outside of NYC.
Inspired by the two, I created “Deck the Poconos” to bring together young Black professionals, who were interested in a ski trip of its kind as well as an opportunity to network and share an intimate weekend in PA.
8 people signed up, traveling from Tennessee, the DMV and NYC.
EVERYTHING IS BETTER WITH BULLEIT
The brand that made it possible
When I realized the trip was getting traction, I knew this was an opportunity to make it a real deal experience, so I put on my sales hat and pitched several Spirits brands to support the weekend.
Bulleit said yes, and sent 8 bottles for us to mix and sip throughout the week.
75%
TRIED BULLEIT FOR THE FIRST TIME
62.5%
DIDN’T KNOW BULLEIT BEFORE THE TRIP
ATTENDEES COMPLETED THE POST-TRIP SURVEY
8/8
CHECK THE FIT WORK
WHAT WE WORE
The slopes required a different level from us, and we took the standard seriously.
Check out our haul, where fashion and skiing meet!